Hospitality assets – such as hotels and resorts – are a complex real estate category. Hotel asset performance is susceptible to market fluctuations, location issues, management sophistication and high capital investment. As a result hospitality assets require a special market understanding and product expertise to guide investors, lenders and owners through the complex nature of asset acquisition, management and disposal transactions.
Crowe’s multi-disciplinary team serving the hotel, tourism and leisure sector comprises experienced accountants and hospitality consultants, with practical industry expertise. Our mix of strategic and functional skills and knowledge allows us to provide both innovative and workable business solutions.
As specialist hospitality consultants, we provide impartial expert advice on hotel, tourism and leisure projects at every stage of the lifecycle. We have extensive, in-depth knowledge and understanding of the industry. Our annual Hotel Industry Survey serves as a benchmarking tool for the sector.
Our clients include NAMA and other debt financiers, investors, developers, management companies, owner-operators and public bodies, with interests in hotels, golf courses, restaurants, licensed premises and other hospitality businesses.
Independent Business Reviews / Operational and Financial Reviews
Our team has industry experience and knowledge in all aspects of hotel and tourism operations. We can evaluate the performance of an existing operation, providing a detailed objective analysis for future decision making. We can provide an independent review of a hospitality or tourism business’s financial position, funding structure, management structure, quality systems, sales strategy, and market analysis.
Our specialist consultants are particularly effective at implementing financial restructuring transactions to maximise returns for all stakeholders. Restructuring transactions can involve disposals, valuations, debt renegotiation, changes of management, asset grooming for sale and repositioning analysis and implementation.
A feasibility study is an important first step in analysing the suitability of a location for a hotel business. We will include a full supply and demand analysis and an evaluation of the suitability of the location for a hospitality business. We will project operating income and expenditure for the hotel up to a ten year period and we offer recommendations on facilities, branding and strategy.
We assist owners and funders in providing asset management, operational analysis and property turnaround advice. Our team assesses the full spectrum of strategic possibilities to ensure the best positioning option for each asset to attain maximum cash flow and return on investment. Other areas of attention include operational oversight, revenue management strategies, food and beverage performance, operational efficiencies and cost benefit of capital expenditure.
Acquisitions and Disposals
Successfully completing acquisitions and disposals benefits from careful planning and implementation led by experienced professionals. We provide a range of advice including commercial and financial due diligence, transaction structuring, finance raising and other transaction support services.
Planning and Development
Market research and analysis capabilities underpin the planning process for hotel, tourism and leisure projects. By thoroughly understanding market characteristics and trends, we are able to identify development opportunities and provide recommendations for maximising project performance.
Coaching and Training
We operate training programmes for clients across a series of business and financial modules aimed at senior and middle management. We also offer coaching services to guide business owners and managers in dealing with business opportunities and challenges.
We have been involved in mentoring over two hundred tourism businesses on behalf of Fáilte Ireland and Local Enterprise Offices in fields including:
- Organisational Development
- Business Planning
- Marketing and Digital Marketing Strategy
- Market Segmentation and Targeting
- Product/Business/Festival Development
- International Sales
- Project Management
- Collaboration and Partnership Building
We work with individual tourism businesses and tourism marketing groups to develop and implement marketing plans. These plans cover marketing and digital marketing actions which are included in a tactical plan. Tactics are tailored to fit the specific target market(s) of the client and use the most current integrated online and offline marketing techniques.
The Employment and Investment Incentive Scheme (“EIIS”) is a tax relief incentive scheme which provides tax relief to eligible Investors for investments in certain qualifying small and medium sized trading companies based in Ireland. We can assist hotels in assessing whether they qualify for EIIS and also assist with the application to Failte Ireland for a Certificate of Approval, which is a requirement for applicants coming from the tourism industry.
Horwath Hotel Tourism and Leisure (HTL)
We are members of Horwath Hotel Tourism and Leisure (HTL), the world’s number one hotel, tourism and leisure consulting organisation. The Horwath HTL network comprises of over 50 offices in 39 countries and provides solutions through a combination of international experience and expert local knowledge.