Gary Lavin on building SME brands

VitHit founder Gary Lavin was the guest speaker at a recent Crowe Leadership event. VitHit is a range of low-calorie, low-sugar drinks containing water, juice, teas and vitamins. Their products are currently selling in 15 countries with sales of over 16 million bottles a year. They have plans to launch in four new markets this year – UAE, Australia, Sweden and Austria.

VitHit is the fastest-selling functional drinks brand in the UK and the market leader in Ireland. With a well-justified belief in the strength of his brand, Gary has further ambitions to become the strongest brand in the global functional drinks market. He told his story of how through determination and perseverance he built his brand into the global success story it is today.

Gary was also joined by Clodagh O’Brien, a partner in Crowe’s consulting department, who provided a brief overview of the importance of branding and what are the key building blocks to building an SME brand that reaches and resonates with your target market.